What is a sponsorship package?
John Castro
Published Mar 21, 2026
What is a sponsorship package?
A sponsorship package is an agreement that implies the support of an event or an activity by an external brand. Since the ultimate goal of event organisation is bringing value to the people that attend it, aligning your sponsorship package with the interests of your audience is critical.
How do you price a sponsorship package?
How to Effectively Price Event Sponsorship Packages
- Determine Your Audience Size.
- Outline Your Sponsorship Packages.
- Look Up the Market Rate.
- Consider the Actual Value of the Package.
- Be Willing to Negotiate.
- Adjust Your Price Points Over Time.
- Over to You.
What are the 3 types of sponsorships?
By the type of sponsorship:
- Financial sponsors.
- In-kind sponsors.
- Media sponsors.
- Promotional sponsors.
What are the 4 types of sponsorship?
4 Types of Event Sponsorships That Bring Value
- Financial Event Sponsorship. Financial, or sometimes referred to as cash sponsors, continue to be the leading type of event sponsorship.
- In-Kind Sponsorship.
- Media Event Sponsorship.
- Promotional Partners.
What should be included in sponsorship package?
At the very least, your event sponsorship package should include the following:
- Information about your organization.
- Describe the event.
- Provide a general description of the benefits of sponsorship.
- Make sure that you provide details with respect to specific sponsorship levels, the cost, and the rewards for sponsorship.
How much should you ask from a sponsor?
Don’t sell yourself short. Ask for $10,000 to $100,000 from each sponsor. “I see people asking for $1,000,” she said. “That’s not going to cut it. You’re dealing with a well-paid person in a corporation.
What is sponsorship fee?
Sponsorship Fees means any fees collected from the sale of any and all title, secondary, and other Sponsorships, including App Sponsorships, Website Sponsorships, and Physical Sponsorships.
What does a sponsor get in return?
Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers.
What companies are willing to sponsor?
1. Wells Fargo – 2.89%
- Wells Fargo – 2.89%
- Marriott – 1.63%
- Dick’s Sporting Goods – 1.39%
- Whole Foods Market – 1.3%
- State Farm – 1.07%
- Pepsi – 0.98%
- US Bank – 0.97%
- Bank of America – 0.92%
Do sponsors give you money?
You can’t rely on making a profit on the sponsorship funding alone. Profits are typically generated through the sales associated with your business or event which the sponsors made possible. An enticing sponsorship program backed by a comprehensive marketing strategy might attract more sponsors than you need.
What are the 4 levels of sponsorship?
Platinum: $5,000 – $9,999. Gold: $3,000 – $4,999. Silver: $2,000 – $2,999. Bronze: $500 – $1,000.