What company owns LaCroix?
Christopher Anderson
Published Feb 21, 2026
What company owns LaCroix?
National Beverage Corp.
But National Beverage Corp., which owns LaCroix, saw its market share jump 67 percent. Among a flood of sparkling waters, LaCroix is arguably the ugliest-‐in a good way.
Is LaCroix owned by Nestle?
Nestle has long dominated the premium sparkling water category with its Perrier and San Pellegrino brands, with National Beverage Corporation’s LaCroix sparkling water products behind those in terms of sales.
Who owns LaCroix water?
National Beverage Corporation
La Croix Sparkling Water
| Type | Sparkling water |
|---|---|
| Manufacturer | National Beverage Corporation |
| Country of origin | La Crosse, Wisconsin, United States |
| Introduced | 1980 |
| Website |
What happened to LaCroix?
In 1982, Heileman Brewing Company founded LaCroix in La Crosse, WI, as a mass-market alternative to premium European sparkling water brands. About ten years later, it sold the modestly successful brand to National Beverage, where it languished for a few years.
Where does La Croix water come from?
Originally made in Wisconsin by a local family-owned brewery, the brand was named for its local roots. “La” was taken from the city of La Crosse, and “Croix” hails from the beautiful St. Croix River which flows between Wisconsin and Minnesota.
Who owns Shasta?
National Beverage
Shasta/Parent organizations
National Beverage owns Shasta, which is most well-known for wacky flavors like Pineapple Orange, Grapefruit Zazz and the orange creamsicle inspired California Dreamin’. (Shasta is named for Mt. Shasta in northern California.) Shasta also had a supercheesy, but memorable, ad campaign in the 1980s.
Where does LaCroix water come from?
Why does LaCroix say innocent?
What do you mean LaCroix is “innocent”? LaCroix is innocent or free of sugars, calories, sodium, and artificial ingredients.
Why is LaCroix banned?
In June, CR revealed that technically LaCroix sales were unlawful. Massachusetts requires carbonated water companies to submit a quality test, and up until now, they had failed to do so. The stakes were kinda high, too. Had they delayed, the state could impose fines or institute an actual ban on the bubbly.
What happened with LaCroix lawsuit?
A lawsuit alleging that LaCroix used ingredients linked to insecticide has been dropped. National Beverage Corporation, the parent company of LaCroix, on Wednesday announced “dismissal with prejudice and complete retraction” of allegations challenging the drink’s natural ingredient labeling.
Why is LaCroix so cheap?
Overall, though, the product itself is so cheap to make that volume sales are the way to make a lot of money at this. You might have noticed that the single-serve cans you find at convenience stores are larger, at 16 ounces, which are more profitable. And, like soda, sparkling water is commonly sold in multipacks.
Why is LaCroix so popular?
LaCroix was created by Wisconsin-based G. Heileman Brewing Company in 1981 and was acquired by National Beverage Corporation in 2002. The mainstream status of LaCroix is tied to the growing trend of consumers cutting back on sugar and looking for more natural products with fewer ingredients, according to Stanford.
